{"id":2151,"date":"2021-12-20T18:17:53","date_gmt":"2021-12-20T17:17:53","guid":{"rendered":"https:\/\/normandiemaine.cerfrance.fr\/latelier\/?p=2151"},"modified":"2022-08-19T14:43:42","modified_gmt":"2022-08-19T12:43:42","slug":"coiffure-metier-mutation","status":"publish","type":"post","link":"https:\/\/normandiemaine.cerfrance.fr\/latelier\/coiffure-metier-mutation\/","title":{"rendered":"La coiffure m\u00e9tier en mutation"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">La coiffure, un m\u00e9tier en pleine mutation<\/h1>\n\n\n\n<p>Eric Ghirlanda pr\u00e9sente dans cette vid\u00e9o le m\u00e9tier de la coiffure, m\u00e9tier actuellement en pleine mutation. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"La coiffure : un m\u00e9tier en pleine \u00e9volution\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wygCyx5K-Mg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Les chiffres cl\u00e9s de l&rsquo;ann\u00e9e 2020 du m\u00e9tier de la coiffure<\/h2>\n\n\n\n<p>Plus de 98 000 \u00e9tablissements de coiffure sur l&rsquo;ensemble du territoire. Ce qui repr\u00e9sente pr\u00e8s de 178 000 actifs, dont 109 000 salari\u00e9s (avec les alternants). 42 % des entreprises sont en structure soci\u00e9tale. Il y a aujourd&rsquo;hui 107 salons pour 100 000 habitants et 39 coiffeurs \u00e0 domicile pour 100 000 habitants. Leur r\u00e9partition est 40 % en milieu tr\u00e8s urbain et 17 %  en zone rurale.<\/p>\n\n\n\n<p>La particularit\u00e9 de ce secteur c&rsquo;est que 73 % des \u00e9tablissements exercent leur activit\u00e9 en salon. Soit 68 000 salons, le restant \u00e9tant des salons \u00e0 domicile. L&rsquo;augmentation du nombre d&rsquo;\u00e9tablissements en 2015 et 2020 est en partie li\u00e9 aux entreprises \u00e0 domicile. Aujourd&rsquo;hui, il y a 27 % des entreprises en coiffure \u00e0 domicile. Elle est aussi li\u00e9, aux salari\u00e9s qui s&rsquo;installent \u00e0 leur compte. Ce d\u00e9veloppement a \u00e9t\u00e9 permis, en partie, gr\u00e2ce \u00e0 la cr\u00e9ation du r\u00e9gime de la micro-entreprise, qui propose des avantages. Aujourd&rsquo;hui la coiffure est le m\u00e9tier ou la part des micro entreprise est la plus importante.<\/p>\n\n\n\n<p>Toutefois, 58 % des \u00e9tablissements n&#8217;emploie aucun salari\u00e9. Nous sommes donc face \u00e0 des toutes petites entreprises. L&rsquo;\u00e9volution du nombre de salari\u00e9 est en baisse de 2,5 % entre 2015 et 2020. Toutefois, on constate un accroissement du nombre d&rsquo;apprentis. Il y aujourd&rsquo;hui un apprentis pour quatre entreprises.<\/p>\n\n\n\n<p>Le secteur r\u00e9alise 6,2 milliards d&rsquo;euros de chiffre d&rsquo;affaires. Soit un chiffre d&rsquo;affaires moyen par salon qui est de l&rsquo;ordre de 80 500 euros par entreprise. Les salons franchis\u00e9s \/ sous enseignes ne repr\u00e9sente que 10 % des salons, mais repr\u00e9sente 25 \u00e0 30 % du chiffre d&rsquo;affaires de la coiffure.<\/p>\n\n\n\n<p>On constate toutefois un abandon du m\u00e9tier de la coiffure chez les jeunes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les performances \u00e9conomiques des m\u00e9tiers de la coiffure<\/h2>\n\n\n\n<p>La baisse de chiffre d&rsquo;affaires constat\u00e9 au seins de notre observatoire Cerfrance est de l&rsquo;ordre de 11 % pour 2020. Toutefois, il y a une baisse de l&rsquo;ordre de 20 % en France pour l&rsquo;ensemble des entreprises.<\/p>\n\n\n\n<p>Les aides mises en place ont permis de maintenir le r\u00e9sultat des entreprises. Les tr\u00e9soreries ont \u00e9t\u00e9 consolid\u00e9, gr\u00e2ce au PGE. Toutefois, les entreprises se sont endett\u00e9, il y a donc une progression de l&rsquo;endettement avec un taux d\u00e9sormais de 22 %. Ce PGE a surtout \u00e9t\u00e9 utilis\u00e9 dans les \u00e9tablissements situ\u00e9s dans les centres commerciaux. <\/p>\n\n\n\n<p>La tendance 2021 semble montrer que l&rsquo;activit\u00e9 du secteur rebondit de mani\u00e8re in\u00e9gale mais ne retrouve pas son niveau d&rsquo;avant crise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forces, Faiblesses et Risques de la coiffure<\/h2>\n\n\n\n<p>Les forces sont malgr\u00e9 tout l&rsquo;int\u00e9r\u00eat croissant des Fran\u00e7ais \u00e0 leur apparence physique. C&rsquo;est d&rsquo;autant plus flagrant chez les messieurs avec la mise en place d&rsquo;activit\u00e9 de barbier. Une autre force, est la possibilit\u00e9 de proposer une offre compl\u00e9mentaire avec des ventes additionnelles de produits ou de services. <\/p>\n\n\n\n<p>Les faiblesses sont li\u00e9s \u00e0 l&rsquo;augmentation de l&rsquo;int\u00e9r\u00eat du faire soit m\u00eame chez les fran\u00e7ais. Il y aussi la vente de produit de mise en beaut\u00e9 dans les grandes surfaces \u00e0 des prix attractifs. La mise en place de tutoriel sur int\u00e9r\u00eat, via des vid\u00e9o par exemple, est aussi une faiblesse pour le m\u00e9tier. De plus, on constate une forte activit\u00e9 concurrentielle avec des offres lowcost, impactant la rentabilit\u00e9 des structures. Le turnover \u00e9lev\u00e9 des \u00e9quipes rentre aussi dans les faiblesse. Il faut noter que l&rsquo;anciennet\u00e9 moyenne dans la coiffure est de  6,5 ans. Cette perte d&rsquo;int\u00e9r\u00eat pour le secteur peut \u00eatre li\u00e9 aux salaires. Ces derniers sont assez bas. Le recrutement de collaborateur est donc tr\u00e8s compliqu\u00e9 pour les chefs d&rsquo;entreprises. <\/p>\n\n\n\n<p>L&rsquo;\u00e9mergence de plateforme de mise en relation entre professionnels et particuliers repr\u00e9sentent un risque. Ce risque peut \u00eatre mesur\u00e9. En effet, certaines plateformes existent sur la coiffure \u00e0 domicile. La hausse des d\u00e9faillance d&rsquo;entreprise ont \u00e9galement un impact sur le march\u00e9, surtout pour les nouvelles entreprises. La saturation du march\u00e9 de la coiffure dans certaines zones du territoires repr\u00e9sente un risque important. La concurrence y est accrue et p\u00e8se lourdement sur le chiffre d&rsquo;affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des opportunit\u00e9s pour se diff\u00e9rencier et \u00e9voluer<\/h2>\n\n\n\n<p>Le d\u00e9veloppement de la <strong>coiffure masculine <\/strong>a progress\u00e9 de 25&nbsp;% depuis 5 ans. Avec l&rsquo;activit\u00e9 de barbiers&nbsp; : d\u00e9cors anglo-saxons ou am\u00e9ricains, vente de produits capillaires mais aussi accessoires et de v\u00eatements pour hommes, etc.&nbsp;Il y a une forte \u00e9volution de ce march\u00e9 permettant le maintient du chiffre d&rsquo;affaires, car le consommation f\u00e9minines diminuait.<\/p>\n\n\n\n<p>Le d\u00e9veloppement du <strong>v\u00e9g\u00e9tal<\/strong> dans la coiffure est la volont\u00e9 de l&rsquo;entreprise de s&rsquo;inscrire dans une d\u00e9marche de d\u00e9veloppement durable. Cette tendance permet de ne pas trop exposer ses salari\u00e9s et ses clients a des produits chimiques.<\/p>\n\n\n\n<p>L\u2019\u00e9largissement de l\u2019<strong>offre de services <\/strong>\u00e0 la client\u00e8le avec des activit\u00e9s annexes compl\u00e9mentaires. Ces activit\u00e9s sont vari\u00e9es : maquillage, onglerie, esth\u00e9tique,&nbsp; lissage br\u00e9silien, vente accessoires, manucure, soins, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un enjeu majeur d\u2019avenir : l\u2019emploi<\/h2>\n\n\n\n<p>Pr\u00e8s de 62&nbsp;% des professionnels de la coiffure font face \u00e0 une&nbsp;<strong>p\u00e9nurie de personnel<\/strong><em>.<\/em><\/p>\n\n\n\n<p>Il y a une stabilisation de la forte baisse des <strong>apprentis<\/strong> depuis 2007\/2008 (\u2013&nbsp;27&nbsp;% sur la p\u00e9riode). Ensuite, tout \u00e7a est li\u00e9 \u00e0 la p\u00e9nibilit\u00e9 du m\u00e9tier, la sant\u00e9 au travail et le d\u00e9veloppement durable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coiffure et d\u00e9veloppement durable : mutation majeur du m\u00e9tier<\/h2>\n\n\n\n<p>Les salons s&rsquo;orientent vers des salons \u00e9coresponsables pour plusieurs raisons :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c9conomies d\u2019\u00e9nergie<\/li><li>Gestion des d\u00e9chets<\/li><li>Utilisation des produits (chimiques et naturels<\/li><li>Mat\u00e9riel ergonomique et \u00e9quipements du salon<\/li><li>Sant\u00e9 des collaborateurs<\/li><li>R\u00f4le citoyen du salon, respect des normes et de la r\u00e9glementation<\/li><\/ul>\n\n\n\n<p><strong>Pourquoi ?&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Se diff\u00e9rencier de la concurrence&nbsp;<\/li><li>R\u00e9pondre aux attentes de la client\u00e8le et d\u00e9velopper son chiffre d\u2019affaires&nbsp;&nbsp;<\/li><li>Une d\u00e9marche collective et partag\u00e9e avec ses collaborateurs&nbsp;<\/li><li>Faire des \u00e9conomies&nbsp;<\/li><li>Diminuer l\u2019absent\u00e9isme du personnel, mieux g\u00e9rer ses ressources face aux difficult\u00e9s d\u2019employabilit\u00e9<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019enjeu de la digitalisation pour le m\u00e9tier de la coiffure<\/h2>\n\n\n\n<p><strong>Un secteur tr\u00e8s en retard sur la digitalisation : <\/strong>moins d\u2019un dirigeant sur deux utilise un logiciel de gestion&nbsp;<\/p>\n\n\n\n<p>Les logiciels de gestion et de prise de rendez-vous en ligne pr\u00e9sentent de <strong>multiples avantages <\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Attirer<\/strong> de nouveaux clients et les <strong>fid\u00e9liser<\/strong><\/li><li>Recueillir des donn\u00e9es sur la client\u00e8le, <strong>personnaliser la relation <\/strong>avec les clients \u00e0 partir d\u2019un fichier client complet permettant de connaitre ses habitudes et pour mieux le prendre en consid\u00e9ration et \u00eatre \u00e0 son \u00e9coute&nbsp;<\/li><li><strong>Gagner du temps <\/strong>(t\u00e9l\u00e9phone) et de l\u2019\u00e9nergie&nbsp;<\/li><li>Mise en place de <strong>carte de fid\u00e9lit\u00e9 digitale<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Le vieillissement de la population : un enjeu pour demain<\/h2>\n\n\n\n<p>Aujourd&rsquo;hui 1\/4 de la population \u00e0 plus de 60 ans. En 2050, 1\/3 de la population aura plus de 60 ans. Il va falloir s&rsquo;adapter pour apporter des soins adapter pour apporter une sant\u00e9 et du lien sociale. <\/p>\n\n\n\n<p>Il peut \u00eatre envisager de proposer des <strong>produits et outils sp\u00e9cialis\u00e9s <\/strong>\u00e0 destination des \u00ab&nbsp;personnes \u00e2g\u00e9es&nbsp;\u00bb (anti-chute, cheveux blancs). Le d\u00e9veloppement d&rsquo;<strong>offres tarifaires sp\u00e9cifiques<\/strong>. De plus, <strong>am\u00e9nager les salons <\/strong>et opter pour des \u00e9quipements ergonomiques afin de faciliter l&rsquo;acc\u00e8s aux salons par les clients. <\/p>\n\n\n\n<p>Il sera important d<strong>&lsquo;innover pour proposer de nouveaux services<\/strong> afin de r\u00e9pondre aux probl\u00e9matiques de d\u00e9placements des personnes \u00e2g\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Offre de services de soins \u00e0 domicile<\/li><li>Salons \u00ab&nbsp;itin\u00e9rants&nbsp;\u00bb<\/li><li>Espaces multi-services (coiffure, beaut\u00e9, soins)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/i0.wp.com\/normandiemaine.cerfrance.fr\/latelier\/wp-content\/uploads\/sites\/2\/2021\/12\/tying-hair-ga6397b019_1920.jpg?resize=1024%2C575&#038;ssl=1\" alt=\"La coiffure, un m\u00e9tier en pleine mutation\" class=\"wp-image-2152\" srcset=\"https:\/\/i0.wp.com\/normandiemaine.cerfrance.fr\/latelier\/wp-content\/uploads\/sites\/2\/2021\/12\/tying-hair-ga6397b019_1920.jpg?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/normandiemaine.cerfrance.fr\/latelier\/wp-content\/uploads\/sites\/2\/2021\/12\/tying-hair-ga6397b019_1920.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/normandiemaine.cerfrance.fr\/latelier\/wp-content\/uploads\/sites\/2\/2021\/12\/tying-hair-ga6397b019_1920.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/normandiemaine.cerfrance.fr\/latelier\/wp-content\/uploads\/sites\/2\/2021\/12\/tying-hair-ga6397b019_1920.jpg?resize=1536%2C863&amp;ssl=1 1536w, https:\/\/i0.wp.com\/normandiemaine.cerfrance.fr\/latelier\/wp-content\/uploads\/sites\/2\/2021\/12\/tying-hair-ga6397b019_1920.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>La coiffure, un m\u00e9tier en pleine mutation<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La coiffure, un m\u00e9tier en pleine mutation Eric Ghirlanda pr\u00e9sente dans cette vid\u00e9o le m\u00e9tier de la coiffure, m\u00e9tier actuellement en pleine mutation. Les chiffres cl\u00e9s de l&rsquo;ann\u00e9e 2020 du [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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