{"id":5905,"date":"2025-10-08T16:06:03","date_gmt":"2025-10-08T14:06:03","guid":{"rendered":"https:\/\/normandiemaine.cerfrance.fr\/latelier\/?p=5905"},"modified":"2025-10-15T09:49:41","modified_gmt":"2025-10-15T07:49:41","slug":"paysage-laitier-octobre-2025","status":"publish","type":"post","link":"https:\/\/normandiemaine.cerfrance.fr\/latelier\/paysage-laitier-octobre-2025\/","title":{"rendered":"Paysage laitier | Octobre 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Paysage laitier | Octobre 2025<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">9 sc\u00e9narios pour comprendre et agir :<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-ast-global-color-2-color has-text-color has-background has-link-color has-border-color has-luminous-vivid-amber-border-color\" style=\"background-color:#fcb90026;border-width:2px\"><tbody><tr><td><strong>Sc\u00e9nario 1<br>Assurer des volumes<br>compl\u00e9mentaires<\/strong><\/td><td>\u2191<\/td><td>\u2022 Hausse de la production laiti\u00e8re, apr\u00e8s un ralentissement observ\u00e9 les ann\u00e9es pr\u00e9c\u00e9dentes<br>\u2022 Augmentation mod\u00e9r\u00e9e de la productivit\u00e9 de la main-d\u2019oeuvre<br>\u2022 Progression des moyens pour faire face \u00e0 l\u2019astreinte : robotisation, salariat et modernisation<\/td><\/tr><tr><td><strong>Sc\u00e9nario 2<br>Cahiers des charges<br>diff\u00e9renci\u00e9s<\/strong><\/td><td>\u2192<\/td><td>\u2022 Marques de distributeurs en hausse<br>\u2022 Empreinte carbone au coeur des enjeux : bilans, engagements carbone, primes durabilit\u00e9<\/td><\/tr><tr><td><strong>Sc\u00e9nario 3<br>Produire bio<\/strong><\/td><td>\u2193<\/td><td>\u2022 Premi\u00e8re baisse de la collecte et du nombre de producteurs de lait bio en 2023<br>\u2022 Arr\u00eats d\u2019activit\u00e9 et d\u00e9conversions plus nombreux<br>\u2022 Consommation en recul, malgr\u00e9 une l\u00e9g\u00e8re am\u00e9lioration en fin 2024<br>\u2022 Enjeu : reconstruire un \u00e9quilibre durable, entre volumes, prix et d\u00e9bouch\u00e9s<\/td><\/tr><tr><td><strong>Sc\u00e9nario 4<br>Produire en AOP<\/strong><\/td><td>\u2193<\/td><td>\u2022 Les AOP, une vitrine pour la fili\u00e8re\u2026<br>\u2022 \u2026 fragilis\u00e9e par les arbitrages des consommateurs<br>\u2022 Enjeu de conqu\u00eate des jeunes consommateurs<\/td><\/tr><tr><td><strong>Sc\u00e9nario 5<br>Vente directe<\/strong><\/td><td>\u2192<\/td><td>\u2022 Une part stable des ateliers laitiers en vente directe en 2023<br>\u2022 Un choix strat\u00e9gique int\u00e9ressant pour des exploitations structur\u00e9es<\/td><\/tr><tr><td><strong>Sc\u00e9nario 6<br>Produire en<br>compl\u00e9mentarit\u00e9 de<br>l\u2019\u00e9levage laitier<\/strong><\/td><td>\u2193<\/td><td>\u2022 Le lait est une activit\u00e9 secondaire pour seulement 22 % des exploitations en 2023<br>\u2022 Poursuite de la tendance \u00e0 la sp\u00e9cialisation<\/td><\/tr><tr><td><strong>Sc\u00e9nario 7<br>Changer de laiterie<\/strong><\/td><td>\u2192<\/td><td>\u2022 Sc\u00e9nario ultra-minoritaire<br>\u2022 Moins de conversions bio, donc moins d\u2019opportunit\u00e9s de transfert vers d\u2019autres acheteurs<\/td><\/tr><tr><td><strong>Sc\u00e9nario 8<br>Arr\u00eater le lait (et<br>poursuivre l\u2019activit\u00e9<br>agricole)<\/strong><\/td><td>\u2191<\/td><td>\u2022 4,1 % d\u2019arr\u00eats de production laiti\u00e8re en 2023, plus haut niveau depuis 7 ans<br>\u2022 Des causes diverses : tension sur la main-d\u2019oeuvre, astreinte, isolement social, d\u00e9fiance<br>\u00e9conomique,\u2026<\/td><\/tr><tr><td><strong>Sc\u00e9nario 9<br>Arr\u00eater l\u2019activit\u00e9<br>agricole<\/strong><\/td><td>\u2192<\/td><td>\u2022 5,4 % des exploitations laiti\u00e8res ont arr\u00eat\u00e9 toute activit\u00e9 agricole en 2023<br>\u2022 Pour cause de retraite, et parfois en cours de carri\u00e8re<br>\u2022 Plus de d\u00e9parts que de nouvelles installations : enjeu d\u2019attractivit\u00e9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le paysage laitier est int\u00e9gralement t\u00e9l\u00e9chargeable ci dessous :<\/p>\n\n\n<div class=\"_3d-flip-book  fb3d-fullscreen-mode full-size\" data-id=\"5906\" data-mode=\"fullscreen\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark-shadow\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-book-template=\"default\" data-trigger=\"\"><\/div><script type=\"text\/javascript\">window.FB3D_CLIENT_DATA = window.FB3D_CLIENT_DATA || 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&& FB3D_CLIENT_LOCALE.render && FB3D_CLIENT_LOCALE.render();<\/script>\n\n\n\n<p>Vous pouvez retrouver l&rsquo;ensemble de nos <a href=\"https:\/\/normandiemaine.cerfrance.fr\/latelier\/category\/agriculture\/toutes-productions\/\" target=\"_blank\" rel=\"noreferrer noopener\">observatoires \u00e9conomiques<\/a>, sur notre site internet.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paysage laitier \u2013 Juillet 2025 : entre volumes en hausse, diff\u00e9renciation carbone, bio en repli, AOP fragilis\u00e9es, circuits courts solides et diversification en question, la fili\u00e8re explore plusieurs trajectoires.<\/p>\n","protected":false},"author":1,"featured_media":5909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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